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A young male model with dark hair wearing a white t-shirt and blue jeans, holding a black shoulder bag against a chartreuse background.

Gucci Gucci Generation Campaign 2026

About

This portrait from the Gucci Generation Campaign features a young male model with medium-length dark hair seated against a vibrant chartreuse studio backdrop. He wears a fitted white V-neck t-shirt, blue denim jeans secured with a dark belt featuring red and green webbing, and carries a black structured shoulder bag across his body. The composition captures him in a three-quarter pose, looking directly toward the camera with a neutral expression. Clean, direct lighting illuminates the subject, casting subtle shadows against the monochrome background, while large white typographic letters spelling the brand name are overlaid across the center of the frame.

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Background

Coloured Seamless

Context

Advertising Campaign