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Model in black blazer holding leather handbag with Gucci text overlay against black background

Gucci Gucci Generation Campaign 2026

About

This image is part of the Gucci Generation Campaign, directed by Jonathan Glazer and photographed by Riccardo Zanola, featuring design by Demna. A model poses seated against a dark background, wearing a tailored black blazer and holding a matching black leather handbag. The composition is lit with dramatic low-key lighting that emphasizes the sleek textures of the garments and accessories. Bold white typography spelling GUCCI overlays the midground of the frame.

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Background

Black Seamless

Context

Advertising Campaign