Brand
ProjectGucci Generation Campaign
Gucci Gucci Generation Campaign 2026
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Jonathan GlazerDirector
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Piergiorgio Del MoroCasting Director
Elena StepaniukManicurist
Abdou ThiorAthlete
Aida BuaratModel
Akolde MeenModel
Alton MasonModel
Ardi HodzicModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Gabby DobbinsModel
Gloria MariaModel
Green KimModel
Hejia LiModel
Henry RankModel
James MoodyModel
Kai WijersModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
Mariacarla BosconoModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Roman StubrinModel
Tetiana MarchukModel
Timo PanModel
Tongtong ChenModel
Vinicius VieiraModel
Tags
Description
This image is part of the Gucci Generation Campaign, directed by Jonathan Glazer and photographed by Riccardo Zanola, featuring design by Demna. A model poses seated against a dark background, wearing a tailored black blazer and holding a matching black leather handbag. The composition is lit with dramatic low-key lighting that emphasizes the sleek textures of the garments and accessories. Bold white typography spelling GUCCI overlays the midground of the frame.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Black Seamless
Context
Advertising Campaign