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Brand

ProjectGucci Generation Campaign

Model wearing dark shield sunglasses and a white tailored suit holding a black leather shoulder bag against a chartreuse background.

Gucci Gucci Generation Campaign 2026

Associated creatives

Riccardo Zanola

DemnaPhotographer

Jonathan Glazer

Jonathan GlazerDirector

Anthony TurnerHair Stylist

Sam VisserMakeup Artist

Piergiorgio Del MoroCasting Director

Elena Stepaniuk

Elena StepaniukManicurist

Abdou ThiorAthlete

Aida BuaratModel

Akolde MeenModel

Alton MasonModel

Ardi HodzicModel

Bede HarperModel

Bianca HuismanModel

Cheikh Mara Niang

Cheikh Mara NiangModel

Chenyin QiModel

Diane ChiuModel

Diya ZhangModel

Dongliang HeModel

Elina Gunawardena

Elina GunawardenaModel

Emm ArrudaModel

Estelle MarlowModel

Gabby DobbinsModel

Gloria MariaModel

Henry RankModel

James MoodyModel

Kai WijersModel

Keygon BaxterModel

Khadim SockModel

Loic PaulmierModel

Mack KarpesModel

Mariacarla BosconoModel

May Li WescottModel

Michael OderModel

Rayssa RicardoModel

Reece NelsonModel

Roman StubrinModel

Tetiana Marchuk

Tetiana MarchukModel

Tongtong ChenModel

Vinicius Vieira

Vinicius VieiraModel

Tags

blonde female model female model woman in white suit white tailored suit white blazer black leather shoulder bag black leather handbag black handbag black shield sunglasses shield sunglasses visor sunglasses

Description

Fashion campaign imagery for Gucci photographed by Demna. A blonde model poses wearing oversized black shield sunglasses, a crisp white tailored suit jacket, and matching trousers while holding a black leather shoulder handbag. The setting features a vibrant chartreuse gradient background illuminated with sharp directional studio lighting, overlaid with prominent white Gucci typography.