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Model wearing dark shield sunglasses and a white tailored suit holding a black leather shoulder bag against a chartreuse background.

Gucci Gucci Generation Campaign 2026

About

Fashion campaign imagery for Gucci photographed by Demna. A blonde model poses wearing oversized black shield sunglasses, a crisp white tailored suit jacket, and matching trousers while holding a black leather shoulder handbag. The setting features a vibrant chartreuse gradient background illuminated with sharp directional studio lighting, overlaid with prominent white Gucci typography.

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Background

Coloured Seamless

Context

Advertising Campaign