BrandGucci
ProjectGucci Generation Campaign
Gucci Gucci Generation Campaign 2026
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Jonathan GlazerDirector
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Piergiorgio Del MoroCasting Director
Elena StepaniukManicurist
Abdou ThiorAthlete
Aida BuaratModel
Akolde MeenModel
Alton MasonModel
Ardi HodzicModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Gabby DobbinsModel
Gloria MariaModel
Green KimModel
Hejia LiModel
Henry RankModel
James MoodyModel
Kai WijersModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
Mariacarla BosconoModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Roman StubrinModel
Tetiana MarchukModel
Timo PanModel
Tongtong ChenModel
Vinicius VieiraModel
Tags
Description
Fashion campaign imagery for Gucci photographed by Demna. A blonde model poses wearing oversized black shield sunglasses, a crisp white tailored suit jacket, and matching trousers while holding a black leather shoulder handbag. The setting features a vibrant chartreuse gradient background illuminated with sharp directional studio lighting, overlaid with prominent white Gucci typography.
Style
Vertical, Commercial, Clean
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (30%)
Background
Coloured Seamless
Context
Advertising Campaign