BrandGucci
ProjectGucci Generation Campaign
Gucci Gucci Generation Campaign 2026
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Jonathan GlazerDirector
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Piergiorgio Del MoroCasting Director
Elena StepaniukManicurist
Abdou ThiorAthlete
Aida BuaratModel
Akolde MeenModel
Alton MasonModel
Ardi HodzicModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Gabby DobbinsModel
Gloria MariaModel
Green KimModel
Hejia LiModel
Henry RankModel
James MoodyModel
Kai WijersModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
Mariacarla BosconoModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Roman StubrinModel
Tetiana MarchukModel
Timo PanModel
Tongtong ChenModel
Vinicius VieiraModel
Tags
Description
A model styled with a dark blunt bob and defined smoky eye makeup poses seated against a deep oxblood burgundy backdrop for the Gucci Generation Campaign. She wears an asymmetric black one-shoulder gown with an extreme thigh-high slit, paired with glossy black leather knee-high boots featuring stiletto heels and metallic horsebit detailing. In her left hand, she holds a shimmering metallic chainmesh shoulder bag. The composition is illuminated with crisp directional hard light casting shadows on the crimson set, centered by the prominent white serif Gucci logo.
Style
Vertical, Commercial, Moody, Polished
Techniques
Typography, Hard Light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Background
Coloured Seamless
Context
Advertising Campaign