Gucci Gucci Generation Campaign 2026

Description

This portrait from the Gucci Generation Campaign features a male model styled in a black t-shirt, dark trousers, and oversized black sunglasses while wearing a crossbody bag with red and green stripes. The subject is seated against a soft pink gradient studio backdrop, striking a posed stance with hand resting on hip. The composition uses high-contrast studio lighting to accentuate the sharp silhouettes of the fashion pieces. Bold white typography spelling the brand name overlays the center of the frame. The portrait was photographed by Ric Zanola with hair styling by Anthony Turner, makeup by Sam Visser, and casting by Piergiorgio Del Moro.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign