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BrandFerragamo
Project'Ferragamo in Florence' 2024 Ad Campaign
Close-up of a person holding a large dark burgundy leather clutch bag with a gold chain strap against a stone wall.

Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

leather clutchburgundy leather clutchclutch bagburgundy baggold chain strapgold hardware

Description

This image is a close-up promotional shot from the Ferragamo in Florence 2024 ad campaign, photographed by Juergen Teller with creative direction by Ferdinando Verderi and styling by Lotta Volkova. The frame centers on a person's arm holding a large, structured dark burgundy leather clutch featuring a prominent gold clasp and a thin gold chain strap. The background consists of a pale, textured stone architectural surface. Natural lighting highlights the smooth grain and rich tone of the leather accessory.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Burgundy (80%)
Gold (20%)

Background

Stone Texture

Context

Advertising Campaign