'Ferragamo in Florence' 2024 Ad Campaign 2024
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Juergen TellerPhotographer
Peter SavilleModels
Lina ZhangModels
Raquel ZimmermanModels
Yasmine WarsameModels
and Tim SchuhmacherModels
Lotta VolkovaStylist
Moiselle de Pinto MoreiraHair
Thom WalkerMakeup
Sylvie MacmillanManicurist
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
FlorenceLocation
ItalyLocation
Tags
Description
Captured by Juergen Teller in Florence, Italy, model Lina Zhang stars in the 2024 ad campaign for Ferragamo. She stands in a sculptural studio or workshop setting surrounded by classical marble sculptures, pedestals, and architectural reliefs. Zhang wears an architectural black off-the-shoulder mini dress paired with pointed black heels and an ornate statement necklace, styled by Lotta Volkova. The composition places the subject centrally against weathered walls and textured stone surfaces, with creative direction by Ferdinando Verderi and Maximilian Davis.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Museum
Context
Advertising Campaign