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BrandFerragamo
Project'Ferragamo in Florence' 2024 Ad Campaign
Asian woman in sheer black dress posing next to an ornate stone lion sculpture in Florence for Ferragamo ad campaign.

Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

asian woman posing on stone stepsasian womanwoman posingstone stepssheer black dressblack dresssheer dress

Description

This image is part of the Ferragamo in Florence 2024 ad campaign, photographed by Juergen Teller with creative direction by Ferdinando Verderi and Maximilian Davis. An Asian woman stands gracefully on historic stone steps, posing with her arms raised beside a large, detailed stone lion sculpture. She wears a sheer, dark sleeveless gown with draped fabric and dark footwear. The background features historical Italian architecture and stone statues in Florence, Italy, illuminated by natural daylight.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Public Square

Context

Advertising Campaign