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BrandFerragamo
Project'Ferragamo in Florence' 2024 Ad Campaign
Model wearing a draped top and black trousers standing against a classic fresco wall holding a large olive green handbag.

Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

woman holding handbagwoman holding bagholding handbagwoman in dark topwomanolive green handbagolive green baggreen handbaghandbag

Description

This portrait from the Ferragamo in Florence 2024 ad campaign features a model posing against an ornate historical fresco wall in Florence, Italy. Photographed by Juergen Teller with creative direction by Ferdinando Verderi and styling by Lotta Volkova, the subject wears a patterned draped top paired with black trousers and polished black shoes, while holding a large olive green leather shoulder bag. The vertical composition highlights the textured architectural background and classical artwork elements.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Olive (30%)
Camel (20%)

Context

Advertising Campaign