Brand
Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Juergen TellerPhotographer
Peter SavilleModels
Lina ZhangModels
Raquel ZimmermanModels
Yasmine WarsameModels
and Tim SchuhmacherModels
Lotta VolkovaStylist
Moiselle de Pinto MoreiraHair
Thom WalkerMakeup
Sylvie MacmillanManicurist
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
FlorenceLocation
ItalyLocation
Tags
Description
Captured by photographer Juergen Teller as part of the Ferragamo in Florence 2024 ad campaign, this vertical portrait features a model with long blonde curly hair seated against a weathered stone wall in Florence, Italy. She wears a sheer black long-sleeve dress and holds a structured black handbag with a gold-tone clasp. The natural lighting highlights the textures of the stone background and the fluidity of the sheer dark fabric. Creative direction is led by Ferdinando Verderi with styling by Lotta Volkova.
Style
Editorial, Vertical, Clean, Raw
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (90%)
Gold (10%)
Background
Stone Texture
Context
Advertising Campaign