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Project'Ferragamo in Florence' 2024 Ad Campaign
Close-up of black leather loafers with metallic horsebit hardware worn with dark trousers and socks

'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

black leather loafersleather loafersblack loafersloafersmetallic hardwaregold hardwareblack trouserstrousersdark sockssocks

Description

This image from the Ferragamo in Florence 2024 ad campaign features a detailed close-up shot focusing on footwear and tailoring. The subject wears polished black leather loafers embellished with gold-tone metallic hardware, paired with ribbed dark socks and tailored trousers. The lower legs are crossed while seated on a carved wooden chair, positioned against a textured stone or concrete floor. Photographed by Juergen Teller under natural lighting conditions, the frame highlights clean tailoring lines, rich leather textures, and classic Italian craftsmanship.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Footwear

Color

Jet Black (70%)
Gold (30%)

Background

Concrete Texture

Context

Advertising Campaign