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BrandFerragamo
Project'Ferragamo in Florence' 2024 Ad Campaign
Model in white shirt and pants holding olive green handbag standing in museum gallery with large classical sculptures

Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

model in white shirtwhite shirtmodelolive green handbaggreen handbaghandbagwhite trouserswhite pants

Description

This image from the Ferragamo in Florence 2024 ad campaign features a model standing in a museum gallery surrounded by large classical marble sculptures and reliefs. The model wears a loose white long-sleeve button-down shirt with an elongated necktie detail, matching white trousers, and black loafers. In one hand, she holds a large olive green leather handbag with distinctive structured handles. The background is filled with monumental white plaster and stone equestrian and figurative statuary. The composition is vertical with natural lighting capturing the raw textures of the artworks.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Olive (20%)
Jet Black (20%)

Background

Museum

Context

Advertising Campaign