Brand
Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Juergen TellerPhotographer
Peter SavilleModels
Lina ZhangModels
Raquel ZimmermanModels
Yasmine WarsameModels
and Tim SchuhmacherModels
Lotta VolkovaStylist
Moiselle de Pinto MoreiraHair
Thom WalkerMakeup
Sylvie MacmillanManicurist
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
FlorenceLocation
ItalyLocation
Tags
Description
This close-up advertising campaign image for Ferragamo showcases black leather Mary Jane flats adorned with gold buckle hardware and narrow straps. The footwear is captured resting on weathered stone steps in Florence, Italy, photographed by Juergen Teller under the creative direction of Ferdinando Verderi. The natural lighting highlights the smooth finish of the leather and the polished metallic details, aligning with Maximilian Davis's artistic direction for the brand.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Footwear
Color
Jet Black (70%)
Gold (30%)
Background
Stone Texture
Context
Advertising Campaign