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BrandFerragamo
Project'Ferragamo in Florence' 2024 Ad Campaign
Model wearing a glossy burgundy scaled top holding a matching handbag in front of classical framed paintings in Florence

Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

model in burgundy scaled topburgundy scaled topscaled topmodel holding handbagred handbaghandbageast asian womanwoman holding handbag

Description

Captured by Juergen Teller as part of the Ferragamo in Florence 2024 ad campaign, this vertical portrait features a model centered against a wall adorned with historic framed paintings and classical artwork. The model wears a striking, high-collared burgundy garment constructed from glossy, overlapping scales that catch the light, and holds a matching dark red structured handbag with metallic gold hardware. The interior setting in Florence, Italy, provides an ornate gallery-like backdrop that contrasts with the contemporary styling.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Burgundy (100%)

Background

Museum

Context

Advertising Campaign