Ferragamo 'Ferragamo in Florence' 2024 Ad Campaign 2024

Description

This image from the Ferragamo in Florence 2024 ad campaign, photographed by Juergen Teller with styling by Lotta Volkova, features an olive green leather handbag resting atop a weathered light-colored wooden stool. The slouchy structured bag features dual straps and a prominent gold-tone metallic clasp closure at the center. The composition is set against a dark, textured backdrop with vertical paneling, creating a sharp contrast with the neutral tones of the support stool and the earthy green of the accessory. Natural daylight illuminates the scene, highlighting the fine texture of the leather surface and the rustic grain of the wood.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Textured Backdrop, Transport Hub

Context

Advertising Campaign