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Project'Ferragamo in Florence' 2024 Ad Campaign
Model standing on a draped pedestal in front of classical sculptures in Florence, Italy for the Ferragamo 2024 ad campaign.

'Ferragamo in Florence' 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Peter Saville
Peter SavilleModels
Lina Zhang
Lina ZhangModels
Raquel Zimmerman
Raquel ZimmermanModels
Yasmine Warsame
Yasmine WarsameModels
and Tim Schuhmacher
and Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Moiselle de Pinto Moreira
Moiselle de Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
11casting
11castingCasting Director
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Florence
FlorenceLocation
Italy
ItalyLocation

Tags

model posing on pedestalmodel posingmodelblack blazerblack trouserssunglasseshandbag

Description

This image is part of the Ferragamo in Florence 2024 ad campaign, photographed by Juergen Teller with creative direction by Maximilian Davis and Ferdinando Verderi. A model stands poised atop a fabric-draped pedestal in a public square in Florence, Italy, surrounded by monumental classical architecture and marble statues. The subject wears dark tailored separates and sunglasses while holding a handbag. The composition is framed vertically against ornate historical stonework, capturing a striking dialogue between contemporary luxury fashion and Renaissance heritage under natural daylight.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Public Square

Context

Advertising Campaign