Zara Spring 2024 Men's Ad Campaign 2024

About

This black and white image from Zara's Spring 2024 Men's Ad Campaign features model Toon Lobach captured mid-air in a dynamic leaping pose. The photograph was shot by Annemarieke van Drimmelen with styling by Karl Templer and art direction by Will Sumrall and Maurice Dusault, produced by Baron & Baron. The subject wears a dark coat and trousers, with garments billowing as he moves through a room with textured, distressed walls and a large gridded window in the background letting in bright daylight. The monochrome aesthetic emphasizes the dramatic movement and sculptural quality of the clothing.