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Brand
Zara
ProjectSpring 2024 Men's Ad Campaign
Model Toon Lobach leaping in a dramatic dynamic pose wearing a dark coat and trousers for Zara Spring 2024 campaign

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

man leapingmale model leapingtoon lobach leapingman in motiontoon lobachmale modeldark coattrouserstank top

Description

This black-and-white fashion editorial image features model Toon Lobach captured mid-leap in an interior space with distressed walls and a large gridded window casting strong backlighting. He wears a dark sleeveless tank top, trousers with a folded waistband, and a flowing dark coat that billows dramatically around him during his movement. The composition emphasizes dynamic energy and sculptural form against a textured architectural background. Photographed by Annemarieke van Drimmelen with styling by Karl Templer as part of the Zara Spring 2024 men's ad campaign.