Bottega Veneta Lunar New Year 2024 Ad Campaign 2024

Description

This image for the Bottega Veneta Lunar New Year 2024 ad campaign features two women standing side-by-side on a balcony overlooking an urban waterfront skyline during sunset. The warm golden hour light illuminates the scene, casting a soft glow across the cityscape and the water below. Prominently overlaid in the center of the frame is the brand name Bottega Veneta in crisp white serif typography alongside Chinese characters. The composition captures the subjects from behind and in profile as they gaze outward toward the skyline. The campaign was directed by Jess Jing Zou, photographed by Ken Ngan, and features talents Shu Qi and Estelle Chen.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign