Lunar New Year 2024 Ad Campaign 2024

Description

This editorial image from the Bottega Veneta Lunar New Year 2024 ad campaign captures a person walking outdoors past a neutral stone wall. The subject wears a long black coat, blue denim jeans, and black heeled boots with metallic gold heels, carrying a distinctive red and white checkered woven handbag with fringed edges. Large white typography reading BOTTEGA VENETA is overlaid horizontally across the center of the frame, alongside Chinese characters on the right. Natural sunlight casts a sharp shadow onto the stone surface behind the subject, highlighting the clean composition and textures of the apparel and accessories.

Style

Horizontal, Commercial, Clean, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Civic Building

Context

Advertising Campaign