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BrandBottega Veneta
ProjectLunar New Year 2024 Ad Campaign
Two women outdoors at sunset with a city skyline visible across a body of water in the background, featuring Bottega Veneta branding text.

Bottega Veneta Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Jess Jing Zou
Jess Jing ZouDirector
Ken Ngan
Ken NganPhotographer
Shu Qi and Estelle Chen
Shu Qi and Estelle ChenTalent

Tags

two women outdoorstwo womenwomen outdoorswoman in blue denim jacketblue denim jacketdenim jacketwoman in yellow coatyellow coat

Description

This campaign image for the Bottega Veneta Lunar New Year 2024 ad campaign features two women standing outdoors against a city skyline at sunset. The warm, fading evening light illuminates the scene while the brand name is prominently overlaid across the center. The composition captures the subjects in profile against an urban backdrop overlooking a body of water. Ken Ngan served as photographer and Jess Jing Zou as director for the project.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Denim (50%)
Mustard (50%)

Background

Sunset Sky

Context

Advertising Campaign