Lunar New Year 2024 Ad Campaign 2024

Description

This advertising campaign image for Bottega Veneta's Lunar New Year 2024 project features a structured, woven leather handbag as the central hero object. The bag showcases an alternating pattern of deep green and white leather squares in the distinctive intrecciato weave. It rests on a stone surface along a waterfront promenade, with an urban city skyline and silhouetted buildings visible in the background. The scene is illuminated by the warm, golden light of a sunset sky casting an orange glow across the water and horizon. Bold white serif typography reading BOTTEGA VENETA is centered prominently across the frame over the handbag and background.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sunset Sky

Context

Advertising Campaign