Lunar New Year 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This campaign image for Bottega Veneta's Lunar New Year 2024 project features two models walking across an expansive mountain terrain under an open sky. The landscape consists of low-lying vegetation, rolling brown hills, and snow-capped peaks in the background distance. The male model wears a dark jacket with red cuffs over trousers, while the female model wears a plaid jacket and jeans. Large white serif typography reading BOTTEGA VENETA spans across the mid-ground, accompanied by Chinese characters on the right side. The natural lighting highlights the textured terrain and the relaxed stride of the subjects.
Style
Horizontal, Commercial, Desaturated, Earthy
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Charcoal (50%)
Olive (50%)
Background
Mountain
Context
Advertising Campaign