Bottega Veneta Lunar New Year 2024 Ad Campaign 2024

Description

Bottega Veneta presents an advertising campaign image for Lunar New Year 2024, photographed by Ken Ngan with creative direction by Matthieu Blazy and direction by Jess Jing Zou. The scene features a woman leaning against a rooftop ledge, gazing across an urban skyline silhouetted against a hazy sunset sky. Large white serif typography spans the center of the frame, accompanied by smaller Chinese characters on the right. The warm, golden-orange atmospheric lighting casts a cinematic glow over the cityscape and the subject.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign