Lunar New Year 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from the Bottega Veneta Lunar New Year 2024 ad campaign features a close-up composition highlighting a cylindrical black leather handbag with woven intrecciato detailing. The bag is suspended from a strap with a metal clasp and worn across a tan camel coat. In the background, a natural rock formation provides a textured earth-toned setting. The prominent brand typography reads Bottega Veneta across the center, accompanied by Chinese characters in the lower right corner. The lighting is bright and directional, emphasizing the smooth texture of the leather accessory and the structured fabric of the outerwear.
Style
Horizontal, Commercial, Earthy, Clean
Industries
Luxury Fashion Houses
Color
Camel (60%)
Jet Black (40%)
Background
Stone Texture
Context
Advertising Campaign