Brand
Bottega Veneta Lunar New Year 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image captures a close-up detail from the Bottega Veneta Lunar New Year 2024 ad campaign, photographed by Ken Ngan and directed by Jess Jing Zou under the creative direction of Matthieu Blazy. The shot focuses on the lower half of a person descending a flight of textured stone stairs. They wear dark textured denim trousers paired with vibrant red and gold metallic sneakers featuring yellow laces. Warm, direct sunlight casts sharp geometric shadows across the steps and the subject's footwear. Large white serif typography reading BOTTEGA VENETA is overlaid across the composition alongside Chinese script.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Crimson (40%)
Background
Carpark
Context
Advertising Campaign