Rag & Bone FW2024 2024

Description

This fashion campaign image for Rag & Bone FW2024 features a female model seated casually on a concrete barrier on a busy city street. She wears a dark patterned maxi dress paired with black boots, looking directly at the camera with a neutral expression. In the blurred background, classic urban elements including a yellow taxi cab, towering buildings, and street construction barriers are visible under natural daylight. The composition captures a candid, gritty aesthetic true to city life. Photographed by Ryan Brabazon with fashion styling by Casey Conrad and creative direction by Belle Krol.

Style

Editorial, Vertical, Gritty, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign