Bottega Veneta Lunar New Year 2024 Ad Campaign 2024

Description

This image from the Bottega Veneta Lunar New Year 2024 ad campaign features a woman in the foreground and a man standing slightly behind her outdoors. They are silhouetted against a dramatic sunset sky with mountain outlines visible in the distance. The woman wears a textured patterned coat, while the man wears a dark jacket. Large white serif typography displaying the brand name is overlaid across the center of the frame, accompanied by smaller Chinese characters on the right. The lighting is warm and natural, capturing the atmospheric glow of dusk.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sunset Sky

Context

Advertising Campaign