Bottega Veneta Lunar New Year 2024 Ad Campaign 2024

Description

This image from Bottega Veneta's Lunar New Year 2024 ad campaign features a person walking outdoors against a warm architectural wall. The subject wears dark clothing, khaki trousers, and white woven heels, while carrying a distinctive patterned woven handbag. Bold white serif typography reading BOTTEGA VENETA spans the center of the frame, with smaller Chinese characters positioned to the right. Natural sunlight casts sharp shadows across the paved ground, highlighting the textures of the apparel and accessories.

Style

Horizontal, Commercial, Clean, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Public Square

Context

Advertising Campaign