Lunar New Year 2024 Ad Campaign 2024

Description

This advertisement image for Bottega Veneta's Lunar New Year 2024 campaign features a woman posing on a high-rise rooftop overlooking a sprawling city skyline at sunset. The subject wears a dark jacket over a red patterned top against a warm, hazy sky filled with golden hour light. Bold white typography reading Bottega Veneta is prominently overlaid across the center of the frame, accompanied by smaller Chinese characters on the right. The composition captures an atmospheric, cinematic quality with soft warm lighting grading across the architectural background.

Style

Horizontal, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign