Lunar New Year 2024 Ad Campaign 2024

Description

This commercial image for Bottega Veneta's Lunar New Year 2024 ad campaign features a distinctive woven leather tote bag resting on the backseat of a vehicle. The handbag displays an intricate green, yellow, and black pattern crafted in the brand's signature intrecciato weave. A textured blanket with red trim lies draped across the dark leather car seat below the bag. Through the open car door and windows, a scenic exterior view reveals open terrain and distant snow-capped mountains under a clear sky. The prominent white serif text spelling Bottega Veneta is centered across the foreground, accompanied by Chinese characters on the right side. The composition utilizes natural lighting and rich textures to create an aspirational advertising visual.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Carpark

Context

Advertising Campaign