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  • ·Bershka ACTIVE Graphic Zip Hoodie Campaign
BrandBershka
ProjectACTIVE
Woman wearing an oversized light grey graphic zip-up hoodie and white headphones around her neck framed in a doorway.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in grey hoodiewoman wearing hoodiegrey zip hoodieoversized zip up hoodiegraphic zip hoodiewhite over ear headphoneswhite headphones around neckheadphones around neck

Description

A medium shot captures a young woman with wavy hair looking outward from a shadowed doorway. She wears an oversized light grey zip-up hooded sweatshirt printed with distressed typographic graphics in black and red, layered over dark bottoms. Large white over-ear headphones rest around her neck while a dark shoulder strap supports a bag beneath her arm. Natural daylight softly illuminates the textured fabric of the sportswear and the subject's face against a dim interior frame.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Light Grey (60%)
Jet Black (20%)
Pure White (20%)

Context

Advertising Campaign