Bershka ACTIVE 2026
Associated creatives
Tags
Description
A side profile portrait of a woman captured in bright natural light for the Bershka ACTIVE project, photographed by Selim Soysal with fashion direction by Juan Arias. She is styled in dark wraparound sunglasses, a long-sleeved black active bolero shrug layered over a sports top, and light grey sweatpants with a visible dark waistband. She holds a device connected to wired earphones against an urban background featuring retail storefronts and street architecture.
Style
Vertical, Commercial, Y2K
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (60%)
Light Grey (30%)
Background
Street
Context
Advertising Campaign