Bershka ACTIVE 2026
Associated creatives
Tags
Description
Shot for Bershka's ACTIVE project by photographer Selim Soysal with fashion direction by Juan Arias, a blonde woman in her 20s walks through a sunny downtown crosswalk. She wears an oversized, vibrant red zip-up jacket with exaggerated puff sleeves, white accent piping, and fitted black athletic bike shorts. Black wraparound shield sunglasses and wired white earphones complete the styling as she carries a brown paper grocery bag filled with fresh green leeks and a French baguette. The low-angle framing showcases historic multi-story brick architecture and clear blue skies in the urban background, illuminated by crisp midday sunlight.
Style
Editorial, Horizontal
Techniques
Hard Light
Industries
High Street Fashion
Color
Scarlet (50%)
Jet Black (30%)
Camel (20%)
Background
Street
Context
Advertising Campaign