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ProjectACTIVE
Blonde woman wearing a black piped windbreaker and red shorts stepping out of a yellow taxi while holding a white cup.

Bershka ACTIVE 2026

Associated creatives

Tags

Description

A young woman with wavy blonde hair steps out of a yellow taxi onto an urban street, holding a white disposable cup in one hand. She wears a black hooded zip-up windbreaker with contrasting white piping over a high-neck red layer and matching fitted red biker shorts. The shot captures her in an open car doorway with diffused natural daylight illuminating the scene and warm city building details softly blurred in the background.

Style

Vertical, Commercial

Techniques

Natural light

Industries

High Street Fashion

Color

Crimson (40%)
Jet Black (60%)

Background

Street

Context

Advertising Campaign