Logo
  • Home
  • ·Media
  • ·Bershka ACTIVE Athletic Editorial by Selim Soysal
BrandBershka
ProjectACTIVE
Model wearing a red long-sleeve crop top and red biker shorts, holding a bicycle with a black yoga mat strapped across her back.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in red activewearwoman in activewearred activewearactivewearwoman on bicyclewoman on bikered biker shortsbiker shortsred athletic topathletic crop topblack yoga matrolled yoga matyoga matblack road bicycleblack bicyclebicycle

Description

Shot by photographer Selim Soysal with fashion direction by Juan Arias for Bershka's ACTIVE project, this fashion editorial image highlights a woman with wavy hair straddling a black road bike. She wears a vibrant red and crimson long-sleeve athletic crop top paired with matching red biker shorts, carrying a rolled black yoga mat strapped across her back. Direct hard sunlight illuminates the subject, casting bold shadows against a cream-toned wall featuring 'POST NO BILLS' stencil typography.

Style

Editorial, Vertical, Saturated

Techniques

Hard Light

Industries

Sportswear

Color

Scarlet (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign