Bershka ACTIVE 2026
Associated creatives
Tags
Description
A fashion campaign photograph for the Bershka ACTIVE collection, photographed by Selim Soysal with fashion direction by Juan Arias. A woman with tousled blonde wavy hair stands outdoors on a city sidewalk leaning against a dark pole. She wears a fitted black long-sleeve activewear top with red trim layered beneath, paired with a black voluminous drawstring mini skirt and a textured black cross-body strap. The urban street setting features multi-story architecture, traffic signals, and an asphalt crosswalk under diffused natural daylight.
Style
Editorial, Vertical, Grainy
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (80%)
Background
Street
Context
Advertising Campaign