Bershka
Featured Bershka projects
This week's top Bershka projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bershka · WALDEN 7
The latest campaign for Bershka, titled WALDEN 7, leans into a sophisticated marriage of high street fashion and brutalist architectural heritage. By situating the collection against the iconic, labyrinthine terracotta curves of the Walden 7 housing complex, the visual narrative transforms a standard lookbook into a study of form, texture, and movement. Photographer Javier Avila expertly captures the model Clara Marques in a series of shots that prioritize atmospheric depth over mere garment showcase. The styling, characterized by oversized chocolate brown jackets, textured knits, and wide-leg denim, finds a natural resonance with the rich, earthy tones of the building's facade. Through the use of natural light and soft, late-afternoon shadows, the project achieves a distinctively cinematic quality that elevates the everyday fashion aesthetic. The editorial approach emphasizes the play between the unstructured, layered clothing and the rigid, geometric complexity of the backdrop, creating a compelling lifestyle story that feels both grounded and aspirational. By focusing on the interplay of human scale against massive, semi-circular balconies, the campaign effectively highlights the brand’s ability to weave modern trends into a larger, more artistic context. The resulting aesthetic reads as a masterclass in location-led storytelling, where the deliberate choice of architecture serves as an essential partner to the garment design, ultimately delivering a cohesive and visually arresting series of images.
Project Bershka · DENIM GUIDE
The Bershka DENIM GUIDE campaign presents a versatile collection of streetwear-inspired apparel, focused on clean, modular layering and structured silhouettes. Through a series of studio and location-based portraits, the project highlights current trends in high street fashion, including oversized jackets, wide-leg trousers, and vintage-wash denim. Photographer Aylen Torres and stylist Fer Sempere define the aesthetic with a focus on graphic detail, utilizing contrast topstitching and layered textures against minimalist backgrounds. The series leans into editorial studio photography techniques, pairing accessories such as studded belts and geometric sunglasses with utilitarian denim cuts to emphasize a contemporary, layered look.
Project Bershka · Generation Bershka
The Generation Bershka project presents a series of fashion editorials featuring model Dominik Datko. Captured by photographer William Arcand, the campaign leans into a minimalist streetwear aesthetic, highlighting utilitarian silhouettes through layered outerwear, cargo trousers, and oversized knitwear. Utilizing a controlled studio environment, the imagery makes use of soft light and clean, high-contrast backdrops to focus on garment texture and technical detailing. The editorial series explores a balanced colour palette, shifting between warm orange-terracotta tones and cool teal-blue gradients to define each look.
Project Bershka · City Cotton
The City Cotton campaign for Bershka captures the essence of summer streetwear through a monochromatic lens. Photographer Selim Soysal utilizes sharp hard light to accentuate the textures of the apparel, set against minimalist architectural backdrops and stark, natural landscapes. Fashion direction by Juan Arias and styling by Sabitri Diez define the collection, emphasizing relaxed utility jackets, pleated skirts, and layered cotton separates. Model Enya Davis fronts the series, which leans into editorial framing and clean lines to spotlight the interplay between graphic garment details and the geometry of the surrounding environment.
Project Bershka · Back to reality
Bershka presents 'Back to Reality,' a high street fashion campaign captured by photographer Selim Soysal. The series leans into a clean, studio-led aesthetic, utilizing bright, even lighting to showcase the AW24 collection's tailored blazers, pleated miniskirts, and structured accessories. The imagery employs a consistent minimalist backdrop, allowing the modern, youthful styling and sharp silhouettes to remain the primary focus. Graphic neon typography overlays provide a contemporary commercial edge, grounding the editorial visuals in an officecore-inspired narrative.
Project Bershka · Special sandals
Bershka’s 'Special sandals' campaign presents a series of minimalist footwear portraits that emphasize form and material through a high-contrast lens. Shot by photographer Javier Avila and styled by fashion editor Fer Sempere, the editorial project showcases a selection of strappy and kitten-heel sandals paired with relaxed, wide-leg denim and clean, monochromatic apparel. The imagery utilizes a consistent monochrome palette and analogue-inspired film techniques to heighten the textural relationship between the footwear and its surroundings. By grounding the subject against both raw, concrete surfaces and stark, neutral backgrounds, the campaign channels a focus on clean lines and casual proportions. Model Ana Elisa Brito appears throughout the series, which prioritizes a tight, detail-oriented perspective on the collection.
Project Bershka · New In Botanic Sandals
Bershka’s 'New In Botanic Sandals' campaign showcases a collection of floral and metallic footwear through a series of commercial and editorial fashion portraits. The imagery utilizes a clean, minimalist studio aesthetic to emphasize the interplay between botanical motifs and contemporary apparel, including contrast-stitched denim and structured separates. Photographer Javier Avila and fashion editor Fer Sempere maintain a cohesive visual language across the series, employing even studio lighting and vertical compositions to highlight product textures. The campaign balances playful, candid posing with structured commercial focus, set against neutral and warm-toned backgrounds.
Project Bershka · City
Bershka presents City, a fashion campaign that leans into a minimalist aesthetic through a series of stark editorial portraits. Photographed by Selim Soysal, the imagery features model Rosa Eimann against clean, seamless white backgrounds that shift focus toward the texture of the garments and precise styling choices. The project prioritizes a neutral, high-contrast palette, utilising both monochrome grading and warm tones to articulate a contemporary high street fashion look. Fashion editor and stylist Sabitri Diez defines the collection’s silhouette, incorporating pieces ranging from abstract floral patterns and denim dresses to structured knitwear and asymmetric basics. The execution relies on soft, even studio lighting and minimalist composition, highlighting the intentional cut and construction of each piece without distraction.
Project Bershka · DENIM
Bershka highlights its latest collection with the DENIM project, a fashion campaign showcasing the versatility of contemporary denim silhouettes. The imagery leans into a minimalist editorial aesthetic, utilising clean studio backgrounds to draw focus to the textures of washed fabrics, oversized fits, and intentional styling details like leopard print belts and silver hardware. Photographer Marius Uhlig captures the collection through a mix of high-contrast monochrome and natural light portraiture. With styling by Sabitri Diez, the visual series incorporates 90s-inspired wide-leg cuts and button-down layering, maintaining a cohesive, desaturated tone across both editorial and commercial assets.
Project Bershka · OUT OF CORE
OUT OF CORE is a fashion editorial campaign for Bershka that explores a contemporary, utilitarian aesthetic. The project features a diverse collection of streetwear, moving through a palette of bright primary hues, earth tones, and monochromatic styling. Each frame emphasises clean lines and the varied textures of modern apparel, from faux leather and fleece-lined caps to relaxed knitwear and technical outerwear. Photographer Javier Avila captures the collection across a variety of settings, transitioning from industrial concrete environments to rich, warm-toned wood-paneled studios. The styling, led by Fer Sempere and Juanlu Perez, focuses on relaxed, layered proportions that highlight the functionality of the pieces. The series utilises soft, natural light to maintain a consistent, editorial quality across both commercial portraits and candid, mood-driven compositions.
Project Bershka · Bershka Rio
This fashion editorial campaign for Bershka, titled Bershka Rio, captures a collection of high street apparel through a series of outdoor, sun-drenched settings. The work, photographed by Ángel Castellanos, features models Matheus Lacerda and others in a variety of streetwear looks, ranging from patterned shirts and cargo trousers to graphic t-shirts and hoodies. Utilizing natural light and the textures of urban and coastal environments, the project leans into a casual, relaxed aesthetic. The imagery balances editorial composition with commercial styling, highlighting wardrobe details through clean, warm-toned visuals set against rustic architecture and beach landscapes.
Project Bershka · BERSHKA ACTIVE S/S 26 CAMPAIGN
The Bershka Active S/S 26 campaign draws on a candid, documentary-style aesthetic to showcase the latest high street athletic wear. Photographed by Selim Soysal, the imagery moves through a metropolitan landscape, blending architectural details with lifestyle compositions that lean into a warm, natural light palette. Fashion direction by Juan Arias complements the urban setting, focusing on the textures of athletic apparel against city streets. The series incorporates elements of macro photography and drone footage, utilising analogue film techniques to maintain a clean, rhythmic quality throughout the editorial and commercial visuals.
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