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ProjectACTIVE
Model sitting on a yellow fire hydrant on a city street wearing a black sports bra, black leggings, and a red jacket tied around her waist.

Bershka ACTIVE 2026

Associated creatives

Tags

Description

A woman with wavy hair sits perched on a bright yellow fire hydrant at a sunlit downtown city street intersection. She wears athletic activewear consisting of a black sports bra with white straps, black leggings, and a vibrant red jacket tied securely around her waist. She poses with her arms crossed, looking directly into the lens with an assertive expression. The urban background features multi-story brick architecture, crosswalks, traffic lights, and parked vehicles under natural warm daylight.

Style

Horizontal, Warm, Editorial

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Scarlet (40%)

Background

Street

Context

Advertising Campaign