Bershka ACTIVE 2026
Associated creatives
Tags
Description
A full-length outdoor campaign photograph of a blonde woman dressed in a vibrant red sportswear ensemble for the Bershka ACTIVE collection. The outfit features an oversized nylon zip-up track jacket layered over a matching red sports bra, paired with loose-fitting wide-leg track pants with white side piping and white athletic sneakers. She poses casually holding the handlebars of a black bicycle on an urban sidewalk in direct natural sunlight. The background reveals city street details including parked cars and warm-toned building facades. Fashion direction by Juan Arias and photography by Selim Soysal.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Sportswear
Color
Scarlet (80%)
Pure White (20%)
Background
Street
Context
Advertising Campaign