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  • ·Bershka ACTIVE Campaign by Selim Soysal
BrandBershka
ProjectACTIVE
Woman with wavy blonde hair walking across an urban crosswalk wearing a black long-sleeve athletic top and black running shorts.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in black athletic wearwoman in black sportswearblack athletic wearblack sportswearblack long sleeve athletic topblack long sleeve shirtblack athletic shortsblack running shorts

Description

A blonde woman walks briskly across a city crosswalk for the Bershka ACTIVE campaign, photographed by Selim Soysal with fashion direction by Juan Arias. She wears a fitted black long-sleeve athletic top featuring red interior trim, paired with black activewear shorts and a dark shoulder bag strap across her torso. The urban street setting features storefronts with red canopies, pedestrian signals, and passing city figures under soft natural daylight.

Style

Vertical, Warm, Editorial

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (80%)

Background

Street

Context

Advertising Campaign