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  • ·Bershka ACTIVE Sports Bra Street Campaign
BrandBershka
ProjectACTIVE
Woman with wavy blonde hair in a black sports bra and red jacket tied around her waist leaning on a street pole.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in sports brawoman wearing sports brablack sports brasports brared jacket tied around waistred jacketwavy blonde hairyellow fire hydrantfire hydrant

Description

A woman with wavy blonde hair poses outdoors leaning against a utility pole on an urban sidewalk. She is styled in a black and white athletic sports bra with matching black activewear bottoms and a vibrant red jacket wrapped around her waist. In the foreground stands a bright yellow fire hydrant, while a pedestrian in blue clothing crosses the street in the soft daylight background.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Sportswear

Color

Scarlet (40%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign