Bershka ACTIVE 2026

Description

A model with long, wavy hair rides a black road bicycle through a sun-drenched urban environment, captured in motion. She is styled in a bold crimson tracksuit featuring a zip-up jacket and relaxed-fit track pants accented with white side piping, paired with light-colored sneakers. In the shallow background, an orange municipal transit bus passes by, casting warm ambient tones. The lighting is direct, natural daylight that creates high-contrast highlights across the cyclist and bike frame.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign