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  • ·Bershka ACTIVE Campaign with Yellow Taxi by Selim Soysal
BrandBershka
ProjectACTIVE
Woman wearing dark sunglasses and a light grey athletic zip jacket with arms crossed in front of a yellow taxi.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in grey jacketwoman in athletic jacketgrey zip up jacketgrey mock neck topdark sunglassesoversized sunglassesblack sunglasses

Description

Photographed by Selim Soysal with fashion direction by Juan Arias for the Bershka ACTIVE project, this image captures a woman standing outdoors on an urban street. She wears dark black sunglasses, a light grey high-neck zip jacket, and dark bottoms, posed with her arms crossed. In the background, a vibrant yellow taxi cab is parked along the sunlit city roadway.

Style

Horizontal, Warm, Commercial

Techniques

Natural light

Industries

High Street Fashion

Color

Light Grey (50%)
Off-Black (40%)

Background

Street

Context

Advertising Campaign