Bershka ACTIVE 2026
Associated creatives
Tags
Description
A fashion campaign photograph for Bershka's ACTIVE project, captured by photographer Selim Soysal with fashion direction by Juan Arias. A woman stands in the middle of a sunlit urban crosswalk looking towards the camera while holding a smartphone with wired earphones. She is styled in a black long-sleeved cutout shrug over a black-and-white trimmed athletic sports bra, low-rise heather grey sweatpants, and dark rectangular sunglasses. The sunlit urban background shows city street traffic, storefronts, tall buildings, and a pedestrian in a patterned shirt walking across the roadway.
Style
Horizontal, Commercial, Warm
Techniques
Hard Light
Industries
High Street Fashion
Color
Jet Black (50%)
Light Grey (30%)
Background
Street
Context
Advertising Campaign