i-D Magazine
Featured i-D Magazine projects
This week's top i-D Magazine projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project i-D Magazine · Sophie Thatcher
In this evocative feature for i-D Magazine, actor Sophie Thatcher is captured with a raw, kinetic energy that defies the polish of traditional celebrity profiles. Photographer Chad Moore leans into a candid, reportage-style aesthetic, utilizing natural light and high-speed motion to bridge the gap between intimate bedroom portraiture and high-octane urban photography. By alternating between quiet, introspective moments—where Thatcher is seen with flickering taper candles or reclining on quilted surfaces—and sudden, explosive sequences of her jumping on white linens, the series channels a tangible sense of spontaneity. Fashion editor and stylist Sam Knoll curates a wardrobe of pinstriped ruffles, tactile knits, and soft, earthy tones that underscore the shoot's documentary-style editorial tone. The deliberate use of 35mm film techniques and soft-focus analogue textures anchors the project in a nostalgic, cinematic atmosphere, favoring the imperfections of movement over staged perfection. Whether suspended mid-air in a simple bedroom or laughing through a sidewalk splash, the imagery eschews artificiality for a series of fleeting, genuine expressions. This project serves as a masterclass in modern lifestyle editorial work, stripping back the artifice to highlight the authentic, textured presence of its subject against both domestic and urban backdrops, resulting in a cohesive narrative that feels both deeply personal and effortlessly composed.
Project i-D Magazine · Welcome to Chito's Gym
In Welcome to Chito's Gym, a compelling editorial feature for i-D Magazine, photographer Danielle Levitt crafts a nuanced visual narrative that balances the grit of a local gym with the elevated aesthetic of contemporary street style. Through a series of powerful portraits and documentary-style frames, the project explores physical discipline and personal identity, anchored by the heavily tattooed subject who moves seamlessly between the intense, equipment-filled training space and the expansive natural landscapes of his surroundings. Stylist Zoey Radford Scott meticulously balances this raw athleticism with high-contrast fashion, juxtaposing lime green durags and sequined athletic shorts against the industrial textures of corrugated metal and cluttered garage interiors. The imagery leans heavily into a documentary sensibility, utilizing natural light to capture an authentic, grounded atmosphere that feels both intimate and cinematic. Techniques like studio strobe lighting are deployed with restraint, ensuring that the focus remains on the interplay between the subject’s intricate ink designs and the vibrant, mural-drenched environment. By shifting from the aggressive energy of boxing gear to the relaxed posture of the subject against vintage automobiles, the feature successfully transcends typical lifestyle photography, delivering a multifaceted look at modern masculinity that feels at once spontaneous and intentionally composed. It is a striking exploration of space, movement, and the cultural signifiers found within the intersection of sport and daily life.
Project i-D Magazine · i-D Magazine Alexa Demie Zine Summer ...
In this evocative series for i-D Magazine, photographer Petra Collins captures actress Alexa Demie through an atmospheric lens that blurs the lines between reality and dreamscape. This editorial project, helmed by editor-in-chief Thom Bettridge, leans into a highly curated aesthetic that feels both cinematic and deeply intimate. The visual narrative travels from sun-drenched, ethereal coastal landscapes to high-contrast, moody studio environments where light becomes a character in its own right. With fashion styling by Brynn Jones, the imagery utilizes textured fabrics—from metallic skirts and sequined gowns to delicate lace—to ground the surreal, hazy compositions. The production team, including hair stylist Sonny Molina and makeup artist Alisa Yasuda, emphasizes a soft, natural beauty that feels perfectly in sync with the project’s romantic, otherworldly sensibility. The set design by Nicholas des Jardins, featuring everything from intricate rope nets to blooming cherry blossom branches, adds a tactile layer to the portraits. By masterfully employing natural light and cinematic lighting techniques, the shoot transforms Alexa Demie into a multifaceted muse, bridging the gap between high-fashion editorial portraiture and cinematic storytelling. Every frame serves as a testament to the power of collaborative visual identity within the magazines and media landscape, creating a cohesive, dreamlike portfolio that defines the modern editorial standard.
Project i-D Magazine · Masc Appeal
In Masc Appeal for i-D Magazine, photographer Aidan Zamiri explores the fluid boundaries of masculinity through a striking series of portraiture that leans into the intersection of high fashion and street-level subculture. The project functions as a visual manifesto on identity, utilizing editorial minimalism and experimental styling to challenge traditional masculine tropes. By incorporating sculptural masks, vibrant plastic accessories, and unconventional face paint, the editorial team creates a compelling aesthetic tension between the covered and the exposed. The use of 35mm film adds a raw, textured grain that bridges the gap between documentary sincerity and the polished demands of a contemporary fashion spread. Guided by the precise fashion curation of Billy Lobos, the visual narrative is further sharpened by the deliberate, high-contrast lighting of studio strobe setups juxtaposed against softer natural light environments. Every frame, from close-up portraits of models like Saul Rodriguez to candid car-interior lifestyle shots, feels intentional and deeply considered. With hair by Joey George and makeup by Marcelo Gutierrez, the series maintains a cohesive, edgy sophistication throughout. This project exemplifies how modern media platforms can dissect gender performance while remaining firmly rooted in the visual language of youth culture. It is a masterclass in styling and casting, proving that even with obscured faces, a powerful, human-centered narrative can resonate with clarity, grit, and significant cultural resonance.
Project i-D Magazine · Out With the New, In With the Archive
In Out With the New, In With the Archive, i-D Magazine explores the enduring tension between past aesthetic cycles and contemporary fashion. This fashion editorial campaign eschews the predictable polish of modern luxury fashion houses in favor of a raw, curated perspective that feels both nostalgic and subversively current. Through the lens of photographer Anton Gottlob, the series captures a distinct DIY energy, utilizing a combination of natural light and punchy flash to animate archival garments. The visual narrative is anchored by the precise styling of Clare Byrne, who balances heavy textures like faux-fur and pinstripes with eclectic graphic prints, creating silhouettes that feel grounded yet avant-garde. With meticulous hair styling by Soichi Inagaki and subtle, transformative makeup by Rebecca Wordingham, the project leans into an intimate, lived-in atmosphere, whether set against vibrant, solid-colored studio backdrops or dense, cluttered clothing racks. This collection of portraits emphasizes a direct-to-camera gaze that challenges the viewer, inviting them to engage with the layered history embedded in every piece of clothing. By prioritizing character over sheer gloss, the project serves as a masterclass in portraiture that celebrates the idiosyncrasies of personal style, proving that the most compelling fashion stories are often those that look backward to inform the future of the industry.
Project i-D Magazine · i-D Magazine May 2026 Digital Cover
For its May 2026 digital cover, i-D Magazine leans into the publication’s storied legacy of subcultural cool by turning the lens on one of its own most influential figures, Petra Collins. As both the subject and the creative eye behind the project, Collins embodies the magazine's signature ethos, captured here in an intimate, cinematic frame that feels both spontaneous and meticulously crafted. The editorial imagery showcases a model kneeling in a classic, guarded pose, with her hand covering one eye—an unmistakable nod to the magazine's heritage. This live-action technique is elevated by soft, diffused lighting that highlights the tactile quality of a shimmering, metallic-textured skirt paired with bold red high heels. Under the editorial guidance of Editor-in-Chief Thom Bettridge, the project successfully balances raw, layered composition with a high-fashion sensibility. Stylist Clare Byrne rounds out the visual narrative by grounding the look in sharp, unexpected details, while hair stylist Evanie Frausto complements the warmth of the natural color palette. The striking interplay between the soft, warm tones of the setting and the vibrant pink typography announcing the cover's theme creates a cohesive, modern aesthetic. By merging the personal with the professional, this digital cover reaffirms the power of editorial storytelling in the media and entertainment space, proving that even as digital formats evolve, the core identity of the brand remains as vivid and provocative as ever.
Project i-D Magazine · FACE VALUE
In a vivid exploration of contemporary beauty, the FACE VALUE project for i-D Magazine elevates the traditional portrait into a high-octane canvas of graphic experimentation. Photographer Zhong Lin masterfully navigates the intersection of cosmetics and fine art, utilizing a mix of studio strobe lighting and macro photography to isolate the intricate textures of modern makeup application. The editorial campaign leans into a hyper-saturated palette, where Ana Takahashi’s boundary-pushing makeup artistry—ranging from delicate cross-stitch embroidery on eyelids to sharp, patent-finish black lips with yellow accents—demands the viewer’s undivided attention. Each frame operates as a masterclass in detail, reinforced by the structural precision of Ryo Narushima’s hair styling and the refined, editorial-forward fashion curation by Clare Byrne. Lora de Sousa’s contribution through subtle manicured accents further anchors the series in a polished, cohesive aesthetic. By eschewing conventional beauty tropes in favor of anonymous, anonymous-leaning compositions and high-contrast color theory, the series functions as a bold statement on the identity of the face as a modular construct. Through tight, claustrophobic framing and technical rigor, this beauty series captures the ephemeral nature of fashion photography, cementing its status as a seminal work in modern cosmetic editorial storytelling that feels both clinical and brilliantly imaginative.
Project i-D Magazine · FINANCIAL MISTAKE
Financial Mistake, a conceptual editorial feature for i-D Magazine, masterfully blurs the boundaries between high-fashion luxury and industrial mechanics. Under the stewardship of Editor-in-Chief Thom Bettridge and Editorial Director Steff Yotka, the project channels a high-octane aesthetic that feels both surreal and grounded in modern commerce. The visual narrative relies on the sharp, deliberate lens of photographer Francesco Nazardo, who finds beauty in the unlikely collision of refined accessories and raw machinery. From stilettos resting on powerboats to delicate pearl earrings juxtaposed against fighter jets, the imagery creates a visceral tension between the organic and the mechanical. Set designer Samuel Pidgen plays a crucial role in grounding these surreal compositions, utilizing studio strobe lighting to emphasize the glossy, tactile quality of leather handbags and chrome engine components. The editorial leans into live-action technique and CGI to evoke kinetic energy, particularly in the blurred urban streetscapes and dynamic marine shots that define the project’s high-speed mood. By oscillating between the pristine artifice of studio photography and the cinematic sprawl of lifestyle reportage, the series reframes fashion as a form of high-performance engineering. Ultimately, the work stands as a sophisticated exploration of consumer desire, where the sleek precision of automotive parts provides a cold, industrial frame for the tactile, intricate textures of contemporary runway style.
Project i-D Magazine · What's Up / Babani Sisters
In this collaborative feature for i-D Magazine, photographers Alex Brunet and Olga Varova capture the infectious chemistry of the Babani Sisters through a lens that feels both intimate and curated. The resulting editorial project leans into the zeitgeist of modern sisterhood, balancing a high-fashion sensibility with the raw, unfiltered charm of lifestyle documentary work. By utilizing a deliberate editorial minimalism, the series explores the duo's coordinated identity, dressing them in matching graphic-print tees and signature black oval sunglasses that emphasize their visual symmetry. The execution shifts fluidly between two distinct visual languages: one set of frames embraces the tactile, nostalgic aesthetic of instant and polaroid photography, complete with authentic film grain and handwritten accents, while the alternating images leverage bright, even natural light to achieve a clean, sharp, and polished editorial look. Set against the textured backdrop of a neutral damask-wallpapered bedroom, the images discard the artifice of a traditional studio setting in favor of a relaxed, domestic tableau. This approach successfully positions the subjects within a contemporary cultural narrative, transforming their synchronized presence into a compelling study of style and connection that feels entirely at home within the pages of i-D. The project demonstrates how thoughtful art direction can elevate everyday surroundings into a sophisticated visual commentary on personality and shared heritage.
Project i-D Magazine · One Day in New York with Bhavitha Ma ...
In this evocative feature for i-D Magazine, the editorial lens captures a quiet yet resonant day in the life of Bhavitha Mandava, balancing the chaotic energy of New York with an intimate, interior perspective. Photographed by the legendary duo Inez and Vinoodh, the portrait series moves away from traditional fashion gloss to embrace a raw, lived-in aesthetic. The project functions as a masterclass in lifestyle editorial photography, where the subject is grounded within a rich, eclectic domestic environment that highlights her personality through textured layers of knitwear and vintage patterns. Fashion editor Clare Byrne curates a styling narrative that feels both sophisticated and effortlessly relaxed, perfectly complemented by the polished, minimalist makeup approach led by artist Sil Bruinsma. Throughout the imagery, the use of natural light provides a warm, golden-hour depth, while the application of a shallow depth of field ensures that the focus remains anchored on the model's steady, inquisitive gaze. By leaning into these natural light techniques, the visuals transform a mundane apartment setting into a cinematic backdrop, proving that the most compelling fashion media often finds its strength in simplicity and authentic human presence. This collection stands as a testament to the power of collaborative storytelling, where creative direction and careful composition elevate a simple portrait session into a narrative of modern identity.
Project i-D Magazine · Can You Do What Adéla Does?
In a vivid exploration of contemporary identity and high-fashion aesthetics, the editorial campaign for i-D Magazine, titled Can You Do What Adéla Does?, serves as a masterclass in graphic minimalism and bold chromatic tension. Featuring entertainer Adéla Jergová, the project leans into a surrealist, high-contrast visual language that centers on the striking juxtaposition of pastel pink hair against a monochromatic black-and-white landscape. Photographer Bryce Anderson utilizes a mix of studio strobe and natural light to capture the fluidity of motion, while the styling by Clare Byrne emphasizes tactile textures, from feather-adorned heels to sheer layering and structured leather. The shoot effectively channels an editorial energy through deliberate compositions that incorporate sharp geometric lines and typographic interventions. With hair design by Hikaru, subtle makeup by Michaela Bosch, and a set design by Heath Mattioli that employs stark horizontal striping and minimalist props, the imagery feels both precise and kinetically charged. This fashion-forward series navigates the intersection of portraiture and abstract storytelling, using the subject’s dynamic movement to disrupt the stillness of the studio environment. By blending soft, feminine silhouettes with aggressive, structural backgrounds, the project transcends traditional fashion photography, solidifying its place as a standout piece of modern editorial content that balances high-end polish with an underlying sense of playful, experimental rebellion.
Project i-D Magazine · Ten Years of Hard to Read
Marking a decade of subcultural exploration, the Ten Years of Hard to Read project for i-D Magazine captures the intersection of bold fashion and raw, human expression. This editorial feature leans into a theatrical aesthetic, using high-impact visual narratives to define the brand’s enduring legacy within the media and entertainment landscape. Photographer Tyler Kohlhoff anchors the series, masterfully utilizing natural light to frame an eclectic group of figures against a stark, high-contrast backdrop. The imagery thrives on a deliberate juxtaposition, where the vibrant red carpet floor meets a yellow-toned wall, creating an environment that feels simultaneously grounded and otherworldly. Stylist Lana Jay Lackey curates an expansive visual language, blending elements like sleek blazers and dramatic tulle to reflect the multifaceted nature of the subjects. The composition, brought to life through live-action technique, captures a candid yet intentional energy that is synonymous with the magazine’s iconic editorial style. With powerful performances from models Malia Sine and Lexee Smith, the project succeeds in turning static portraiture into a dynamic conversation about identity and style. By focusing on raw, uninhibited poses, the work transcends traditional fashion photography to become a profound visual manifesto, solidifying the publication’s status as a perennial tastemaker that remains unapologetically bold, experimental, and deeply connected to the pulse of contemporary culture.
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