i-D Magazine

May 2026

For its May 2026 digital cover, i-D Magazine leans into the publication’s storied legacy of subcultural cool by turning the lens on one of its own most influential figures, Petra Collins. As both the subject and the creative eye behind the project, Collins embodies the magazine's signature ethos, captured here in an intimate, cinematic frame that feels both spontaneous and meticulously crafted. The editorial imagery showcases a model kneeling in a classic, guarded pose, with her hand covering one eye—an unmistakable nod to the magazine's heritage. This live-action technique is elevated by soft, diffused lighting that highlights the tactile quality of a shimmering, metallic-textured skirt paired with bold red high heels. Under the editorial guidance of Editor-in-Chief Thom Bettridge, the project successfully balances raw, layered composition with a high-fashion sensibility. Stylist Clare Byrne rounds out the visual narrative by grounding the look in sharp, unexpected details, while hair stylist Evanie Frausto complements the warmth of the natural color palette. The striking interplay between the soft, warm tones of the setting and the vibrant pink typography announcing the cover's theme creates a cohesive, modern aesthetic. By merging the personal with the professional, this digital cover reaffirms the power of editorial storytelling in the media and entertainment space, proving that even as digital formats evolve, the core identity of the brand remains as vivid and provocative as ever.

Editorial

Live-action Technique

Magazines, Media & Entertainment