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50 projects· creatives·

Featured WWD projects

This week's top WWD projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

WWD · WWD June 22, 2026 Cover

For the June 22, 2026 cover of WWD, photographer Fabrizio Martinelli captures the intersection of contemporary menswear and high-fashion editorial storytelling. Set against a stripped-back, neutral grey backdrop, the imagery leans into a professional backstage aesthetic that emphasizes the technical precision of the season’s most anticipated spring collections. Through a series of tight portraits, the project showcases an eclectic mix of textures—from structured white denim and supple leather jackets to intricately patterned knit tanks and bold, high-impact tailoring. By utilizing soft natural light, Martinelli allows the varied silhouettes to breathe, ensuring that the interplay between Shrunken proportions and fluid layering takes center stage. The cast, featuring models Chubath Kutien, Jesse Rinderknecht, Simon Sastre, Wali, and Yq, anchors the narrative in a cool, understated lifestyle tone that feels both timely and timeless. This editorial production does not merely document the garments but frames them as essential components of a modern, sophisticated wardrobe. The final result functions as a definitive style guide for the luxury fashion house consumer, balancing the raw intimacy of a candid studio portrait with the polished rigor expected from a major industry publication. By stripping away extraneous artifice, the project highlights the pure craftsmanship of the clothing, proving that even within the confines of a simple studio setup, there is significant room for nuanced, high-fashion expression.

Project

WWD · Dior Men's SS27 BOH

The Dior Men's SS27 BOH project for WWD represents a masterclass in contemporary luxury fashion editorial, blending heritage tailoring with a modern, subversive edge. Under the creative vision of designer Jonathan Anderson, the collection navigates the tension between classical structure and fluid, approachable silhouettes. Through the lens of photographer Fran Gomez de Villaboa, the series leans into editorial minimalism, utilizing both soft natural light and precise studio strobe setups to capture the tactile quality of the fabrics—from heavy wool coats to intricate gold-thread embroidery. Fashion editor and stylist Benjamin Bruno orchestrates a sophisticated dialogue between the garments, emphasizing the architectural weight of double-breasted blazers and the delicate detail of botanical brooches. The imagery, enriched by the meticulous hair styling of Guido Palau and refined artistry of Peter Philips, oscillates between the starkness of a neutral grey studio background and the historical opulence of gilded, classical interiors. Casting director Ashley Brokaw brings together an ensemble of talent—including models like Adam Adler and Ndiouga Camara—whose direct, neutral expressions allow the clothes to inhabit the space with quiet confidence. This editorial portrait series serves as a testament to the enduring power of clean, intentional composition, stripping away the superfluous to highlight the mastery of cut and material that defines the modern menswear landscape.

Project

WWD · Rick Owens Men's SS27 BOH

The Rick Owens Men's SS27 BOH collection for WWD stands as a masterclass in architectural avant-garde menswear, pushing the boundaries of luxury fashion houses through a lens of moody, industrial refinement. Captured by photographer Fran Gomez de Villaboa, the campaign utilizes a sophisticated blend of natural light and high-key chiaroscuro to emphasize the sculptural volume of the garments. The project thrives on a dramatic, editorial aesthetic, where the juxtaposition of raw concrete backdrops and intricate, avant-garde makeup by Daniel Sallstrom creates a tension between the organic and the synthetic. Hair stylist Duffy contributes to this vision with bold, multi-textured styling that perfectly complements the collection's complex silhouettes—ranging from oversized, puffer-inspired bombers to precise, geometric technical outerwear. Casting director Angus Munro brings together a diverse ensemble of models, including Kelechi Noah and Muhammad Fadel Lo, who embody the somber, cinematic energy inherent in the pieces. Through a mix of lifestyle portraiture and tight, detail-oriented shots, the project highlights the interplay between material contrast and structural design. Each image reads as a deliberate study in form, from the sharp lines of monochromatic technical fabric to the fluid movement of knitwear, solidified by a stark, minimalist color palette. This collection not only defines the seasonal direction for the house but also cements a compelling dialogue between high-fashion storytelling and the rugged, unyielding nature of its brutalist influences.

Project

WWD · Terminal a Runway

In the series Terminal a Runway, WWD masterfully bridges the gap between high-concept luxury fashion houses and the iconic mid-century modern backdrop of the TWA Flight Center. This striking fashion editorial leans into the stark, sweeping architectural curves of the terminal, creating a deliberate tension between industrial minimalism and the tactile complexity of the garments. With expert photography by Tiffany Nicholson, the project captures a series of silhouettes—from oversized, structured trench coats to delicate lace-trimmed slip dresses—that seem perfectly at home within the space’s vaulted, futuristic geometry. The editorial aesthetic is anchored by natural light, which gently defines the textures of tweed, leather, and satin while casting dramatic shadows across the signature red carpeting. Fashion editor Alex Badia curates an eclectic, high-contrast wardrobe, punctuated by bold pops of turquoise and mint that challenge traditional palettes, while model Alay Deng brings a calm, composed energy to every frame. Supported by precise grooming from hair stylist Shin Arima and makeup artist Akiko Owada, the imagery excels through its interplay of negative space and movement. Whether focusing on the fluid motion of fringe or the rigid geometry of a button-down train, this editorial remains a compelling study of form, framing each ensemble as a sculptural entity within a historic, high-design landscape.

Project

WWD · COUTURE

The Couture project for WWD serves as a masterclass in high-fashion editorial imagery, stripping away peripheral noise to center the viewer's attention on the architectural integrity and tactile complexity of modern luxury fashion. Captured through the lens of photographer Alex Black, the series leans into a refined, minimalist aesthetic that allows every bead, feather, and fold to function as a narrative element. By employing consistent studio strobe lighting, the work achieves a crisp, high-key clarity that defines the sculptural silhouettes of each garment. Model Debra Shaw anchors the collection with a poise that transforms these pieces into living art, whether she is wearing a fluid liquid metal bodice or a voluminous gown adorned with intricate fringe. The project moves fluidly between high-contrast portraits and dramatic silhouettes, effectively utilizing a range of lighting techniques from deep chiaroscuro to clean, bright studio setups. By pairing such diverse textures—from crocodile-embossed leather to delicate gold ornaments—with a stark, featureless background, the creative team emphasizes the craftsmanship inherent in couture design. This series is not merely a documentation of clothing but a focused exploration of form, grace, and light, perfectly illustrating the dialogue between the human silhouette and the complex garments that adorn it in contemporary fashion photography.

Project

WWD · Burberry FW26 BOH: Ruffle Up

Captured with a moody, cinematic lens, the Burberry FW26 BOH: Ruffle Up editorial project serves as a masterclass in high-fashion storytelling. Through the creative vision of designer Daniel Lee, this collection leans into structural innovation and tactile indulgence, blending iconic house codes with a sharp, contemporary edge. Photographer Fran Gomez de Villaboa employs low-key lighting and dramatic chiaroscuro techniques to highlight the voluminous faux fur coats, glossy leather trench pieces, and sculptural ruffle details that define the season. The imagery is deeply grounded in texture, from the heavy weight of wool and fleece to the intricate check patterns on signature handbags, all brought to life through the polished, editorial minimalism of the styling. Casting directors Anita Bitton and Richard Nguyen have assembled a diverse ensemble—including Romeo Beckham and Rosie Huntington-Whiteley—who occupy the dark, indistinct backdrops with a composed, steady intensity. Complementing the photography, the hair styling by Holli Smith and makeup artistry by Lauren Parsons enhance the raw, atmospheric nature of the portraits, ensuring each frame reads as an elevated study in silhouette and light. This series, featured in a WWD special edition, effectively bridges the gap between backstage candidness and refined studio editorial, cementing the collection as a bold exploration of luxury fashion house identity.

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WWD · TAKING SHAPE

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WWD · GUCCI PRE-FALL 2026 MILAN

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WWD · Modern Times

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WWD · WWD 09/18/2025 Cover

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WWD · WWD September 18, 2025 Cover

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WWD · Wedding Drama