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·Out With the New, In With the Archive

Model resting chin against a mannequin arm wearing gold bracelet and novelty charms for i-D Magazine editorial.

Model Dana Smith poses in an oversized dark tailored suit and wide pink tie in an urban doorway for i-D Magazine.

Model Dana Smith wearing a printed graphic slip dress with a green fur boa against a polaroid photo wall for i-D Magazine.

Model Dana Smith wearing a striped cropped cardigan, beanie, and camouflage pants posing in a backstage dressing area.

Model in printed slip dress holding a black handbag against a pink wall

Model Dana Smith wearing a black fuzzy bucket hat and leather jacket surrounded by vintage fur coats on racks.

Close-up portrait of a model with spiky dark hair wearing a brown top with black feathered trim against a white background.

Model wearing a dark pinstripe suit and pink horse-printed tie in an interior setting for i-D Magazine

Model posing in a bright yellow tweed jacket and white shirt holding a novelty graphic handbag against a blue backdrop.

i-D Magazine Out With the New, In With the Archive 2026

About

In Out With the New, In With the Archive, i-D Magazine explores the enduring tension between past aesthetic cycles and contemporary fashion. This fashion editorial campaign eschews the predictable polish of modern luxury fashion houses in favor of a raw, curated perspective that feels both nostalgic and subversively current. Through the lens of photographer Anton Gottlob, the series captures a distinct DIY energy, utilizing a combination of natural light and punchy flash to animate archival garments. The visual narrative is anchored by the precise styling of Clare Byrne, who balances heavy textures like faux-fur and pinstripes with eclectic graphic prints, creating silhouettes that feel grounded yet avant-garde. With meticulous hair styling by Soichi Inagaki and subtle, transformative makeup by Rebecca Wordingham, the project leans into an intimate, lived-in atmosphere, whether set against vibrant, solid-colored studio backdrops or dense, cluttered clothing racks. This collection of portraits emphasizes a direct-to-camera gaze that challenges the viewer, inviting them to engage with the layered history embedded in every piece of clothing. By prioritizing character over sheer gloss, the project serves as a masterclass in portraiture that celebrates the idiosyncrasies of personal style, proving that the most compelling fashion stories are often those that look backward to inform the future of the industry.