i-D Magazine
Out With the New, In With the Archive
Mar 2026
In Out With the New, In With the Archive, i-D Magazine explores the enduring tension between past aesthetic cycles and contemporary fashion. This fashion editorial campaign eschews the predictable polish of modern luxury fashion houses in favor of a raw, curated perspective that feels both nostalgic and subversively current. Through the lens of photographer Anton Gottlob, the series captures a distinct DIY energy, utilizing a combination of natural light and punchy flash to animate archival garments. The visual narrative is anchored by the precise styling of Clare Byrne, who balances heavy textures like faux-fur and pinstripes with eclectic graphic prints, creating silhouettes that feel grounded yet avant-garde. With meticulous hair styling by Soichi Inagaki and subtle, transformative makeup by Rebecca Wordingham, the project leans into an intimate, lived-in atmosphere, whether set against vibrant, solid-colored studio backdrops or dense, cluttered clothing racks. This collection of portraits emphasizes a direct-to-camera gaze that challenges the viewer, inviting them to engage with the layered history embedded in every piece of clothing. By prioritizing character over sheer gloss, the project serves as a masterclass in portraiture that celebrates the idiosyncrasies of personal style, proving that the most compelling fashion stories are often those that look backward to inform the future of the industry.
Editorial, Lifestyle, Portrait, Portrait
Natural light
Luxury Fashion Houses, Fashion, Fashion
