i-D Magazine

Mar 2026

In this collaborative feature for i-D Magazine, photographers Alex Brunet and Olga Varova capture the infectious chemistry of the Babani Sisters through a lens that feels both intimate and curated. The resulting editorial project leans into the zeitgeist of modern sisterhood, balancing a high-fashion sensibility with the raw, unfiltered charm of lifestyle documentary work. By utilizing a deliberate editorial minimalism, the series explores the duo's coordinated identity, dressing them in matching graphic-print tees and signature black oval sunglasses that emphasize their visual symmetry. The execution shifts fluidly between two distinct visual languages: one set of frames embraces the tactile, nostalgic aesthetic of instant and polaroid photography, complete with authentic film grain and handwritten accents, while the alternating images leverage bright, even natural light to achieve a clean, sharp, and polished editorial look. Set against the textured backdrop of a neutral damask-wallpapered bedroom, the images discard the artifice of a traditional studio setting in favor of a relaxed, domestic tableau. This approach successfully positions the subjects within a contemporary cultural narrative, transforming their synchronized presence into a compelling study of style and connection that feels entirely at home within the pages of i-D. The project demonstrates how thoughtful art direction can elevate everyday surroundings into a sophisticated visual commentary on personality and shared heritage.

Lifestyle

Natural light

Magazines, Media & Entertainment